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14 July 2025 Trends

What ‘Dress Appropriately’ Actually Means at Different British Events

There’s something uniquely British about the phrase “dress appropriately.” It manages to be simultaneously specific and hopelessly vague, loaded with social expectation yet entirely unhelpful as practical guidance. I received…

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11 July 2025 Trends

The New British Business Casual: What’s Actually Expected Post-Pandemic

Last June, I attended three garden parties in a single weekend. The first, a charity fundraiser in the Cotswolds, began under glorious sunshine, transitioned to unexpected hail around the salmon…

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2 July 2025 Trends

Festival Dressing for British Men Who Don’t Want to Look Like They’re Trying Too Hard

I made a cardinal festival fashion error at Glastonbury in 2008. It wasn’t the obvious one—I didn’t wear white trainers or suede desert boots like some optimistic festival first-timer who…

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25 June 2025 Trends

Festival Dressing for British Men Who Don’t Want to Look Like They’re Trying Too Hard

I made a cardinal festival fashion error at Glastonbury in 2008. It wasn’t the obvious one—I didn’t wear white trainers or suede desert boots like some optimistic festival first-timer who…

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23 June 2025 Trends

What British Men Actually Wear to the Pub vs What They Wear to a Restaurant

I was standing outside The Prince Albert in Notting Hill last Friday, waiting for Marcus (chronically late since uni, some things never change), when I spotted them – a group…

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9 May 2025 Trends

British Office Style in 2024: What’s Actually Acceptable Now

I walked past a major accountancy firm in the City last Tuesday around lunchtime. Pre-pandemic, this would have guaranteed a sea of navy and charcoal suits, white shirts, conservative ties—the…

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