Is It Worth the John Lewis Price Jump or Should You Stick With Primark?
My mate Dave texted me at half eleven last night with a photo of two nearly identical white Oxford shirts—one from Primark (£12) and one from John Lewis (£45). “Alex,…
Beyond Burberry: British Luxury Brands Worth Knowing About
There’s a chap who always turns up to industry events in London wearing head-to-toe Burberry. Not subtle, curated Burberry—we’re talking full-on, trademark-check-explosion Burberry. We call him the Tartan Terror behind…
Proper Knitwear That Lasts: British Brands Making Quality Jumpers
My grandmother was a knitter. Not one of those casual, pick-it-up-for-a-week-then-abandon-it types, but a proper, dedicated craftswoman who could create a Fair Isle masterpiece while simultaneously watching Coronation Street and…
The Great British Overcoat: Investment Pieces vs High Street Options
I bought my first proper overcoat when I was twenty-three, fresh out of university and heading to my first job interview at a magazine. It was a navy wool and…
I Wore Only Charity Shop Clothes for a Month and Saved Over £500
It started with a dare, if I’m being completely honest. Saturday night, third pint in, Marcus scrolling through his phone showing us all the Acne Studios overshirt he’d just dropped…
The British High Street Jeans Actually Worth Buying
I’m staring at my reflection in the changing room mirror of an M&S in Manchester city centre, trying on my seventh pair of jeans of the day. My legs are…
The M&S Basics That Actually Look Brilliant
There’s a strange phenomenon that happens to British men around their late twenties. Somewhere between your first proper job and realizing that festival camping is actually a form of self-punishment,…
The £35 Next Shoes Getting Mistaken for Designer
I’ve got a confession to make, and my tailor might never forgive me. Last month, I walked into a launch party for a rather swanky new menswear collection wearing a…
The Uniqlo Pieces British Style Experts Actually Buy
I’ve got a bit of a confession to make. Last month I was at one of those impossibly chic industry events—you know the type, where everyone pretends they just threw…