The puffer jacket exists at this intersection of practicality and aesthetics that used to be a conflict and is now basically resolved because the options available are so much better than they were even five years ago. We’ve moved away from the enormous billboard puffers that made us look twice our actual width and towards things that are more considered in their proportions. A shorter puffer that hits at the waist rather than the hip works better with most outfits and avoids that shapeless quality that longer puffers can create. A longer puffer in a clean colour worn over minimal basics and good footwear has also become a genuinely strong look that requires very little effort to pull off well. The key thing with any puffer is that the rest of your outfit needs to be fairly clean and streamlined. Competing with the puffer rather than working with it is where things start to go wrong.